CVS Expands BREEJ Shaving Bump Treatment To All Stores in PG County MD & NE; SE Washington DC
BREEJ BEST SELLING Shaving Bump Treatment PRODUCTS
CVS pharmacy Stores in
PG County, MD & NE; SE Washington, DC
Online @ www.BumpTerminator.com
September 28, 2004
Lowell, MA - BREEJ Technologies, a
leader in advanced Shaving Bumps Treatment announced today that its Revolutionary
Shaving Bumps Treatment System are now available at all CVS
pharmacy Stores in Prince
Georges County MD; NE & SE Washington DC.
National Roll out of the BREEJ Shaving Bump
Treatment System in 800 CVS Stores is scheduled for April 2005.
are very excited about the expansion by CVS of
the stores offering our Revolutionary Shaving Bumps Treatment System
as it will make it easier for shavers in the region dealing with bumps to get
relief from our proven Shaving Bump Treatment System” declares Dr. Aloysius Anaebonam, Developer of the BREEJ
Advanced Shaving Bump Treatment System and holder of 12 United States
To launch the expanded stores at CVS, BREEJ is offering for a limited time, a FREE Luxury French Lavender Shower/Shave Gel with Any Purchase from the BREEJ Product Line.
About Shaving Bumps - A Health and Career
issue for African American Men:
On the usual question
- Why does the BREEJ Anti Bump System work
when people plagued with bumps complain that nothing they have used so
far seem to work?
Dr. Anaebonam explains:
At BREEJ, "We examined the shaving bumps problem scientifically and
concluded that Shaving Bumps are primarily caused by Trauma from
Shaving, resulting in inflammation of the shaved area manifested as
"bumps" as the body reacts to the trauma, compounded at times
by the reaction of damaged Melanin Cells [the later explains why
people of color tend to have this problem more than Caucasians]"
Anaebonam continued, "Improper shaving and at times improper and/or
inadequate treatment of the shaved skin are mainly responsible for
Shaving Bumps". BREEJ is the only company on record to disagree
with the widely held view that Shaving Bumps are caused by
"in-grown" hairs - wiry, curly hairs that curl and grow back
into the skin." This concept of "in-grown" hairs has
led to a lot of poking & probing of the shaved area with tweezers
and other special items often further aggravating the problem. BREEJ
discourages this practice as the additional trauma can lead to
infection, hyper pigmentation and significant skin damage.
Dr. Anaebonam concluded: Anyone who shaves regardless of his or her ethnic background causes some trauma to the skin. Caucasian men and women get redness and irritation [at times manifested as shaving bumps] after shaving their face legs or bikini area. However, we have seen an apparent correlation between degree of pigmentation and severity of shaving bumps". In general, the darker you are, the more prone to bumps you are. This we attribute to the secondary inflammation caused by the damaged melanin cells [responsible for pigmentation].
Anaebonam, B. Pharm.; Ph.D.
Developer of the BREEJ Anti Bump System
Aloysius Anaebonam is the founder, & CEO of BREEJ Technologies, Inc., a
developer and marketer of Advanced Luxury Cosmetics Products targeted to People
of Color worldwide.
Dr. Anaebonam has over twenty years pharmaceutical and cosmetic technology experience.
He was previously Vice President, Product
Development and Quality Control at Ascent Pediatrics, Wilmington, MA and Section
Head, Pharmaceutical Development at Fisons Corporation, Rochester, NY.
Dr. Anaebonam has traveled extensively
throughout the world working with leading Pharmaceutical and Cosmetic companies
in the United States, Italy, Switzerland, France, England, Germany, Japan and
He obtained a Bachelor of Pharmacy
degree [First Class
Honors] in 1978 from the University of Nigeria, Nsukka and Masters and
Doctor of Philosophy degrees in Industrial Pharmacy from the Massachusetts
College of Pharmacy, Boston MA in 1983 and 1986 respectively.
Anaebonam holds twelve United States Patents and
co-authored a chapter in the Encyclopedia of Pharmaceutical Technology and the
Pharmaceutical Textbook, Tablets Volume II.
was Chairman of the New England Chapter of the United States Society of Cosmetic
Chemists in 1994 and 1997.
Public Relations, Marketing & Promotions
Tel: 301 864 2800; 301 873 1509
Questions on the BREEJ
Anti Bump System:
Dr. Aloysius Anaebonam
BREEJ Luxury Cosmetics Group
Tel: (617) 834-9566
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