CVS Expands BREEJ Shaving Bump Treatment To All Stores in PG County MD & NE; SE Washington DC





Are Available

@ CVS pharmacy Stores in PG County, MD & NE; SE Washington, DC


Online @



September 28, 2004


Lowell, MA - BREEJ Technologies, a leader in advanced Shaving Bumps Treatment announced today that its Revolutionary Shaving Bumps Treatment System are now available at all CVS pharmacy Stores in Prince Georges County MD; NE & SE Washington DC.


National Roll out of the BREEJ Shaving Bump Treatment System in 800 CVS Stores is scheduled for April 2005.

“We are very excited about the expansion by CVS of the stores offering our Revolutionary Shaving Bumps Treatment System as it will make it easier for shavers in the region dealing with bumps to get relief from our proven Shaving Bump Treatment System” declares Dr. Aloysius Anaebonam, Developer of the BREEJ Advanced Shaving Bump Treatment System and holder of 12 United States Pharmaceutical Patents.

To launch the expanded stores at CVS, BREEJ is offering for a limited time, a FREE Luxury French Lavender Shower/Shave Gel with Any Purchase from the BREEJ Product Line.

About Shaving Bumps - A Health and Career issue for African American Men:
Shaving Bumps plague over 10 Million African American men in the United States and more than 300 million men of color worldwide. The problem is significant, as black men have faced career-limiting assignments due to their inability to get smooth shaves. For US service men a clean shave is crucial for dangerous assignments that may require gas masks, as a clean shave is required for proper fit. We are aware of several cases where Black men in various armed forces have been re-assigned to desk jobs because they could not get smooth bump-free shaves!

On the usual question - Why does the BREEJ Anti Bump System work when people plagued with bumps complain that nothing they have used so far seem to work?

Dr. Anaebonam explains: At BREEJ, "We examined the shaving bumps problem scientifically and concluded that Shaving Bumps are primarily caused by Trauma from Shaving, resulting in inflammation of the shaved area manifested as "bumps" as the body reacts to the trauma, compounded at times by the reaction of damaged Melanin Cells [the later explains why people of color tend to have this problem more than Caucasians]"

Dr. Anaebonam continued, "Improper shaving and at times improper and/or inadequate treatment of the shaved skin are mainly responsible for Shaving Bumps". BREEJ is the only company on record to disagree with the widely held view that Shaving Bumps are caused by "in-grown" hairs - wiry, curly hairs that curl and grow back into the skin." This concept of "in-grown" hairs has led to a lot of poking & probing of the shaved area with tweezers and other special items often further aggravating the problem. BREEJ discourages this practice as the additional trauma can lead to infection, hyper pigmentation and significant skin damage.

Dr. Anaebonam concluded: Anyone who shaves regardless of his or her ethnic background causes some trauma to the skin. Caucasian men and women get redness and irritation [at times manifested as shaving bumps] after shaving their face legs or bikini area. However, we have seen an apparent correlation between degree of pigmentation and severity of shaving bumps". In general, the darker you are, the more prone to bumps you are. This we attribute to the secondary inflammation caused by the damaged melanin cells [responsible for pigmentation].

BREEJ products are available at CVS pharmacy Stores in Prince Georges County Maryland; NE & SE Washington, DC 


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The BREEJ Product Line includes: (1) Anti Bump Cleansers; (2) Anti Bump Pre Shave Lotions; (3) Anti-Bump Aftershave Lotions; (4) Advanced Skin Repair System 

BREEJ Products are suitable for men and women  

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About Dr. Anaebonam:


Aloysius Anaebonam, B. Pharm.; Ph.D.
Developer of the BREEJ Anti Bump System

Dr. Aloysius Anaebonam is the founder, & CEO of BREEJ Technologies, Inc., a developer and marketer of Advanced Luxury Cosmetics Products targeted to People of Color worldwide.

Dr. Anaebonam has over twenty years pharmaceutical and cosmetic technology experience.

He was previously Vice President, Product Development and Quality Control at Ascent Pediatrics, Wilmington, MA and Section Head, Pharmaceutical Development at Fisons Corporation, Rochester, NY.

Dr. Anaebonam has traveled extensively throughout the world working with leading Pharmaceutical and Cosmetic companies in the United States, Italy, Switzerland, France, England, Germany, Japan and Nigeria.

He obtained a Bachelor of Pharmacy degree [First Class Honors] in 1978 from the University of Nigeria, Nsukka and Masters and Doctor of Philosophy degrees in Industrial Pharmacy from the Massachusetts College of Pharmacy, Boston MA in 1983 and 1986 respectively.

Dr. Anaebonam holds twelve United States Patents and co-authored a chapter in the Encyclopedia of Pharmaceutical Technology and the Pharmaceutical Textbook, Tablets Volume II.

He was Chairman of the New England Chapter of the United States Society of Cosmetic Chemists in 1994 and 1997.


Media Inquires:

Margaret Dureke

JAHS Public Relations, Marketing & Promotions

Tel: 301 864 2800; 301 873 1509

Questions on the BREEJ Anti Bump System:

Dr. Aloysius Anaebonam
BREEJ Luxury Cosmetics Group
Tel: (617) 834-9566


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